下载太阳城 联赛无赞助队员被欠薪 太阳城代理 奥运后女排生存现

作者: 456700com 日期: 2018-02-04 12:37:20 人气: - 评论: 2861


  里约奥运会,女排决赛曾万人空巷,央视的收视率更是高达70%。然而,距离女排夺冠已过去3个多月,大部分观众却不愿去现场亲自体验一把“女排精神”的魅力。

  11月19日,在上海东浩兰生女排主场迎战山东女排的比赛中,全场的上座率仅有三四成左右,其中大多都是从女排“五连冠”时期就开始喜欢排球比赛的老球迷。

  当然,上座率低也怨不得观众。职业化、市场化程度过低一直是排球联赛饱受诟病的地方,而女排姑娘们甚至还领着不足万元的月薪。

  那么,女排联赛该如何发展才能实现“女排精神”的价值呢?

  A 球迷多为“情怀”而来

  当天,来现场观看比赛的排球迷也与其他项目有着显著的差异,他们都是为着“情怀”而来。与乒超联赛的“迷妹”现象不同,排球比赛则拥有一批“大龄”粉丝。

  一位50多岁的球迷告诉记者,他看女排联赛已经有12年了,“我每一年女排联赛都看。”

  另外,一家人一起来现场看球的也不在少数。一名上小学六年级的学生说自己就是和父母外公一起来看比赛的,“我外公70多岁了,虽然听不见了,但依然爱在电视上看排球比赛。”

  “我带她来,主要想让她现场感受一下‘女排精神’”。一位母亲表示,在看过今年奥运会后,她与丈夫特意带着女儿来看一场排球比赛。

  B 商业价值是“打”出来的

  与篮球、足球相比,女排联赛的球票价钱并不高,分别40元、60元、80元三个价位,这个价格甚至比乒超联赛还要低一些。

  即便如此, 澳门太阳城免费试玩 复星联合健康保险公司获准筹建 澳门太阳城免费,去现场看排球的人并不多。上海排管中心副主任陈皓峰认为排球是最具观赏性的运动,只有在现场才能体现出它的价值,“球速、移动和爆发力,这些电视上都是看不出来的。”

  令人遗憾的是,在央视奥运会女排决赛高达70%的收视率之后,大部分观众却不愿去现场亲自体验一把“女排精神”的魅力。

  “商业价值是靠自己打出来的,是看比赛精彩不精彩,这样才能吸引赞助商来投入,总的来说这还是要看自己。”

  因为361°的退出,女排联赛至今没有主冠名商,与乒超一样都处于“裸奔”的尴尬境地。有业内人士认为,这对于联赛本身并不会造成太大影响,“现在都是各俱乐部自己拉赞助,他们平均每年都能获得三四百万的资金,像江苏、上海、天津这样的强队,那更是收入不菲。”

  C 还有女排队员被欠薪

  除了市场化程度不高外,菲律宾申博游戏网址,球员待遇不高也是排球联赛饱受诟病的一点。中国女排队长惠若琪曾经说过,排球运动员一年的工资可能比篮球运动员一场比赛的还要低。

  与中超、CBA球员动辄上千万的身价相比,女排队员的工资则低得惊人。根据央视财经的统计,联赛中实力较强的天津队,队员的月平均工资也不过8000-10000元左右。

  而在实力较弱的四川队,女排姑娘的平均月薪只有四五千元左右,甚至还经常遭到欠薪。

  前中国女排队员曾公开呼吁提高女排的收入,“女排是中国三大球成绩最好的,但我们的待遇不如足球和篮球,借着今天女排夺冠这个机会,也呼吁女排的市场更加开放。”

  除了待遇低,这些队员甚至也不能自由转会。由于以全运会为目标,俱乐部与省队、地方队关系紧密,虽然排协允许运动员转会,但很少有队员选择到其他的俱乐部去。

  从排协公布的本赛季转会情况来看,拥有136个“挂牌”名额的女排联赛中,至今只有5名运动员选择了转会,澳门太阳城游戏网址。

  而惠若琪、朱婷更是因为各自队伍的阻挠而放弃了高达千万的转会费,如今朱婷也只能远走土耳其来实现自己110万欧的身价。

  D 还在职业化的过渡阶段

  从1996年至今, 澳门太阳城登录 张澳门太阳城登录兴会:在京津冀协同发展战略框架下建好,女排联赛经历了20年的发展,职业化、市场化的进程却始终举步维基。与中超80亿天价转播费相比,总是拿冠军的女排却无法真正地体现价值。

  “它不可能一下就职业化了,排球的人口才多少啊。”陈皓峰认为,与足球、篮球不同,各国的女排联赛都还在初级阶段,本身可借鉴的顶级模式就不多。

  “足球有五大联赛、篮球有NBA,这些都是可以借鉴的。而女排联赛可以参考的并不多,土耳其联赛、意大利联赛也都是在不断摸索的过程中。”

  提到女排联赛的职业化,绕不开的一个例子就是恒大女排。

  作为国内第一家职业排球俱乐部恒大女排在郎平执教曾登上顶峰。然而,如今这支队伍却因为郎平的离开而成绩下滑,在降级之后还遭遇到了老板许家印的撤资。

  与此形成对比的则是四川女排。直到现在, 申博娱乐城 【大家谈】扫黑除恶专项斗争,是依法治菲律宾申博太阳,四川女排仍然还是过去的体工队模式。他们的球员和教练员都属于体制内的成员,资金来源大多还是政府拨款。

  新华社犀利地指出,由于没有商业市场,各支队伍就更依赖如全运会为核心的成绩评价体系,依靠专业体制下的赛事来获取利益,变得更加封闭,不受商业资本的青睐,“这个评价体系不被打破,联赛的市场化进程就始终是小打小闹,无法向职业化迈出真正的一步。”

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